Sales and marketing

Data-driven sales and marketing organizations are more efficient and effective at growing their business. Access to accurate, trusted, and timely information on your customers and prospects allows you to make more confident decisions about potential opportunities.

Moody's can help by validating, enriching, and maintaining your customer relationship management (CRM) data with company firmographics and analytics to provide your sales and marketing teams with the actionable insights needed to drive growth.

How we help
Solution features
News and Views

Get in touch

What we do

At Moody’s, we can help you achieve a current and comprehensive view of your clients and prospects by offering streamlined company data and analytics that your sales and marketing teams can use to gain actionable insights to grow your business.

Develop a holistic view of customers and prospects using Orbis data

Orbis is a best-in-class database of global private and public companies. We continuously collect, verify, link, and curate data from hundreds of sources to provide an updated and comprehensive resource for company reference data. Through Orbis you can enrich your first-party data with our unique and robust datasets to provide a holistic view of your customer.

Go-to-market efficiently

Moody’s solutions can help your go-to-market planning. Orbis CRM connectors can facilitate the automated data management and enrichment needed for sales intelligence, lead scoring and targeting. Website and email validation can help ensure data accuracy and contactability, while web form fill enrichment can support lead scoring and routing.

Stay on top of client and prospect activity with news and alerts

Give your sales and marketing teams reasons to connect with clients and prospects through the delivery of near-real time news alerts and financial signals that can indicate changes in financial health, M&A and investment activity, organizational shifts and other telling behavior that might present an opportunity to reach out.

Get in touch

Speak to our team today

Get in touch

How we help

01 Firmographic Enrichment

Firmographic Enrichment

Cleanse, validate, enrich, and maintain your first-party data with robust, globally standardized firmographics for your CRM accounts and leads, driving your go-to-market planning, sales intelligence, and growth. For banks specifically, incorporating WalletSizing® data from Vallstein, adds a crucial layer of strategic insight by providing estimated annual spend on specific goods and services for over 90 million companies worldwide, enabling targeted engagement with high-value prospects and optimizing sales strategies based on detailed financial behaviors and capacities.

02 Corporate structures and ownership links

Corporate structures and ownership links

Link your accounts and leads through comprehensive corporate ownership structures and branch locations for a full understanding of your customer spend and cross-sell opportunities.

03 Technographic data

Technographic data

Understand the digital profiles and domain linkage for your accounts and leads through their website, email and IP addresses, enabling web visitor intelligence, enhancing form fill experience, lead routing, scoring, and targeting.

04 Near real-time news, sentiment and alerts

Near real-time news, sentiment and alerts

Notify your sales personnel of relevant news and information from reliable sources related to their accounts and leads that can be easily analyzed, and trigger sales client engagement to accelerate deals.

05 Corporate investments

Corporate investments

Track M&A and cross border investments to better understand industry trends, competitive developments and the movement of strategic assets.

06 Ratings and scores

Ratings and scores

Access quantitative and qualitative ratings on investments and entities, including credit, default, and sentiment scores.

01 Firmographic Enrichment
02 Corporate structures and ownership links
03 Technographic data
04 Near real-time news, sentiment and alerts
05 Corporate investments
06 Ratings and scores

Firmographic Enrichment

Corporate structures and ownership links

Link your accounts and leads through comprehensive corporate ownership structures and branch locations for a full understanding of your customer spend and cross-sell opportunities.

Technographic data

Near real-time news, sentiment and alerts

Corporate investments

Track M&A and cross border investments to better understand industry trends, competitive developments and the movement of strategic assets.

Ratings and scores

Access quantitative and qualitative ratings on investments and entities, including credit, default, and sentiment scores.

Solution features

Information on over 490 million global public and private entities with over 133 million active entities linked to corporate hierarchies, plus over 400 million related directors and managers.

Technographic digital profiles and analytics for 320+ million domains, including up to 300+ attributes and scores, and up to eight years of trends.

Annual sales and employee counts for over 162 million entities, globally standardized financial statements for over 48 million entities worldwide, plus over 2 trillion in B2B spend behavior across 45 categories.

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News and views

Orbis by the numbers

A powerful comparable data resource on private and listed companies.

Learn more

podcast

Moody's

Using data to grow

Steve Kleinmann, Industry Practice Lead, Master Data Solutions for Moody’s talks to us about how organizations around the world are embracing company data to enrich their internal data and knowledge and grow their businesses.

Listen now

article

Moody's

Enriching your master data with mergers and acquisition (M&A) data

Robust information on M&A deals, including deal value, transaction details, parties involved, and the rationale behind the transactions, can enrich your master data beyond that typical starting point, and help you to maintain a more complete, trusted ‘golden record’.

article

Moody's

Data decay and its impact: The importance of regular data maintenance

Data decay is the gradual deterioration of data quality over time. Failing to update data regularly can have significant consequences for businesses, including targeting the wrong contacts, making decisions based on outdated information, and exposing the organization to unnecessary risks.

article

Moody's

A lack of data is costing sales and marketing executives

Chief Revenue Officers, Regional Sales Heads, and Chief Marketing Officers are just a few of the sales and marketing professionals who need to understand market potential across different territories and see how it informs resource allocation throughout the business.