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Unlocking the future: How generative AI is revolutionizing finance

June 26, 2024 7 min read

Miguel Romao

Sr Director, Product Strategy - Digital Insights

One of the most exciting developments in AI is its democratization. Gone are the days when AI was solely the realm of software engineers. Today, analysts, creatives, and other professionals can leverage these powerful tools to streamline their workflows. Tools like ChatGPT have played a pivotal role in this shift, making AI accessible without the need for deep technical know-how.

But let’s face it, understanding AI basics can still be a bit daunting. So, let’s simplify a bit: think of generative AI, especially Large Language Models (LLMs), as a supercharged version of your iPhone’s predictive text feature. It predicts text based on vast datasets, much like how your phone suggests the next word in a text message. This analogy helps to illustrate that we’re already using basic forms of AI in our daily lives—just on a smaller scale.

Best practices: getting up to speed with AI

To help you get the most out of GenAI, here’s a rundown of some core industry best practices:

1.      Control the source of data: To avoid AI hallucinations (when the AI goes off the rails with incorrect or nonsensical answers), be specific about where the AI pulls its information from. Precise prompting can ensure the AI taps into reliable and relevant datasets. For instance, if you’re working on a financial report, you might instruct the AI to draw from recent market analyses or verified financial statements rather than general web searches.

2.      Temperature control: Guide the AI’s responses by adjusting the "temperature" of your prompts. This allows you to manage how creative or specific the AI’s responses are, keeping them within your desired context. A lower temperature setting makes the AI’s responses more focused and deterministic, while a higher setting allows for more creativity and varied outputs.

3.      Ensure your AI platform uses Retrieval-Augmented Generation (RAG): Information retrieval is enhanced by using RAG, ensuring the AI accesses the most accurate and relevant data, so this is an important consideration when choosing an AI solution. RAG allows the AI to pull from specific datasets that are continually updated, ensuring the information is both current and precise. At Moody’s, this technique has been crucial in reducing hallucinations and providing traceable, reliable outputs.

Real-world impact and future prospects

Moody’s journey with AI started with products like QuiqSpread, which used machine learning for data extraction from financial statements. Since then, we’ve embraced advanced GenAI tools that integrate structured and unstructured data, elevating our risk assessments and financial analyses.

One of our flagship innovations is Moody's Research Assistant, launched in collaboration with Microsoft’s secure Azure environment. This tool uses RAG to ensure responses are grounded in supportable data, mitigating the risk of hallucinations. By combining structured financial data with unstructured data from various sources, we’ve been able to provide more comprehensive and accurate analyses.

The practical applications of these tools are vast. For instance, financial analysts can now generate detailed credit risk assessments in a fraction of the time it used to take. By automating data retrieval and initial analysis, these tools free up analysts to focus on more complex and nuanced aspects of their work, ultimately leading to better decision-making.

Looking ahead, mastering basic prompting skills is essential as we gear up for more sophisticated AI applications. This includes creating comprehensive reports, generating polished presentations, and developing custom analyses tailored to specific needs. Moody’s is also exploring AI integration across various platforms, including tools for portfolio monitoring and custom alerts, further enhancing AI’s utility in finance.

The evolution of AI in finance

Artificial intelligence has actually been part of the financial industry for quite some time. Early applications included optical character recognition (OCR) for digitizing paper documents and basic machine learning algorithms for financial forecasting. However, the pace of AI evolution has accelerated dramatically in the last decade, with GenAI representing the latest leap forward.

The fundamental difference between earlier AI applications and GenAI lies in the ability to generate human-like text based on context and probability. Traditional AI could process and analyze data, but GenAI can create new content, interpret context, and provide insights in a conversational manner. This opens up new possibilities for automating and enhancing various processes across finance as well as a slew of other industries, like marketing, content creation, and business, among others.

Of course, as with any transformative technology, the actual integration of GenAI into how we work comes with its challenges. Two major concerns often raised are data privacy and the potential for AI to generate incorrect or nonsensical information, known as hallucinations.

At Moody’s, we’ve tackled these challenges head-on. To address data privacy, we partnered with Microsoft to create a secure environment for our AI tools. By leveraging Microsoft’s Azure infrastructure, we ensure that all data used by our AI models is protected and remains confidential.

To minimize the risk of hallucinations, we employ rigorous data management practices. Our use of RAG ensures that the AI only accesses verified and relevant data, reducing the likelihood of incorrect outputs. Additionally, we constantly update our datasets to ensure that the information the AI uses is current and accurate.

For us at Moody’s, we think it’s crucial users understand that while GenAI is incredibly powerful, it’s not a replacement for human expertise. Instead, it offers us tools that we can use to augment human capabilities. For example, an analyst might use GenAI to generate an initial draft of a financial report. The AI can pull data, create charts, and summarize key points. The analyst then reviews and refines the report, adding insights and interpretations that only a human can provide. This collaboration between AI and human expertise results in more accurate reports produced in less time, without sacrificing quality.

The future of GenAI in finance

You’ve heard it before, but it bears repeating that the potential applications of GenAI in finance are many and continually evolving. We are only beginning to scratch the surface of what’s possible. Future developments may include more sophisticated AI-driven risk assessment tools, enhanced customer service applications, and even more integrated AI systems that can handle complex financial modeling and scenario analysis. From automating routine tasks to enabling more sophisticated analyses, GenAI is poised to become an indispensable ally in our professional toolkit.

At Moody’s, we are at the forefront of this integration, setting a benchmark for how AI can revolutionize the industry. Our commitment is to continue exploring and implementing AI solutions that drive value for our clients and stakeholders. We believe that by leveraging the full potential of AI, we can transform financial analysis, making it faster, more accurate, and more insightful, ultimately leading to better outcomes for our clients, our organizations, and the industry as a whole.

 

Interested in learning more about how AI can be your new best work friend? Click on the link below.

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